If you don’t know your consumers, you don’t know what you’re selling.

That’s the word coming in from boAt co-founder & CMO Aman Gupta, who believes that the community of ‘boAtheads’ played a major role in his company becoming one of India's leading wearables brands.

We respect our community. We did not get investments initially and it is boAtheads who made us who we are.
Aman Gupta – Co-founder and CMO, boAt

Catch Gupta at his candid best in Mind Your Business, where he also talks about the work culture at boAt, becoming everyone’s favourite shark, and his journey with Amazon.

"In 2014, when Amazon first started the Great Indian Festival, we also started our journey. Our first product was sold on Amazon.in. I have learnt a lot from Amazon,” he says.

The Great Indian Festival 2022 is now live on Amazon.in.