How the Cloud is bringing us closer this festive season and everyday

Do you use cloud in your daily life? If you have ordered anything online, if you have conducted a banking transaction online, if you have watched your favourite movies from the comfort of our home via an OTT platform such as Amazon Prime Video or Netflix, then the answer is a resounding yes! While the Internet connects us with the world, it is cloud technology that lies behind the internet that makes it seamless for us to get these things done. In fact, whenever it’s about the Internet, it’s about Cloud!

As part of India's festive season, Amazon Web Services (AWS) is ‘Celebrating all things that bring us closer through an interesting series of videos. Learn how technology, internet and the cloud have changed the way we celebrate the festive season and our life in general.

Shopping online for groceries is convenient and easy, enabling us to get what we need at the click of a button. But did you know that this is made possible by cloud technologies that reside on the backend? Cloud technology allows online shops the freedom to display a more comprehensive range of offerings and enables them to easily manage sudden spikes in traffic and demand during festivals. With Cloud, retailers can expand their online presence quickly and in sync with business growth and changing demands. In turn, it enables a seamless and joyous experience for customers.

Watch this delightful video that describes how cloud technology enables us to celebrate the traditions that brings us closer. #IndiaBuildsOnAWS

When we buy an exclusive piece of clothing from an artisan who lives thousands of kilometres away, it is the power of cloud at play. The cloud not only allows skilled artisans residing in remote areas to connect with consumers across the globe, but they can also use online data to automate, personalise, and optimise your customer experience.

So, you can find just the right dress for your sparkling Diwali. Here’s a beautiful video that tell us how cloud technology makes it easier for us to celebrate the culture that brings us closer. #IndiaBuildsOnAWS

Today, banking services are available to us at the click of a button, thanks to the Internet, which is backed by powerful Cloud computing. The Cloud makes it possible for banks to safely and securely store account data of hundreds of thousands of customers. At the same time, this data can be accessed seamlessly by customers, allowing us to make transactions, pay bills, and send money to loved ones, from the comfort of our homes.

Cloud technology makes it easier and more convenient for us to celebrate the trust that brings us closer. #IndiaBuildsOnAWS

Whether it is providing virtually unlimited storage to store several thousands of hours’ worth of entertainment – movies, series, sports and bringing you the exact one that you want to watch; or keeping your banking data easily accessible, yet secure; or enabling remote artisans to reach customers across the world, the Cloud makes it all possible.

In the 15 years of its existence AWS has enabled over a million businesses across the globe – from small local businesses to large enterprises – to transform how they conduct their business. It has enabled them to store data and get access to powerful computing resources without having to invest in expensive infrastructure. Above all, AWS has enabled these businesses to translate the power of cloud computing to end consumers, thus, democratizing the access to technology.

Let’s celebrate the power of the Cloud and how it positively impacts you and me!