India’s best-selling author Chetan Bhagat's new novel – “The Girl in Room 105” – and its promotional video, were announced via Facebook Livestream in Mumbai today. The trailer suggests a plot about a boy called Keshav Rajpurohit from a conservative family, who faces an unexpected turn of events when he goes to visit his ex-girlfriend Zara Lone, a Kashmiri Muslim, in her room. The plot also involves a thriller like format – a first for the author.
We thought a good way to create buzz around the book would be to create a slick promotional video that will communicate the storyline and the mood of the novel, to create interest in people to pick up the book
‘The Girl in Room 105’ is a fast-paced, funny and unputdownable thriller about obsessive love and finding purpose in life against the backdrop of contemporary India. This is the first title of the six-book global deal that Amazon Publishing announced with Chetan Bhagat in April this year. Commenting on his new book Chetan Bhagat said, ‘I am delighted to launch my first collaboration with Amazon, and they have backed me all the way in the process. I am excited to explore the thriller genre for the first time and readers who have previewed the book have given a fantastic response to it.”
I am excited to explore the thriller genre for the first time and readers who have previewed the book have given a fantastic response to it
Speaking about the innovative trailer, Chetan said, “We now live in an era of screen-invasion and we have to find innovative ways to reach millions of readers. We thought a good way to create buzz around the book would be to create a slick promotional video that will communicate the storyline and the mood of the novel, to create interest in people to pick up the book.”
On the scale and production values of the trailer, Chetan added, “I am lucky to have wonderful friends like Mohit Suri, and Vikrant Massey who put this together. With an experienced Director like Mohit Suri and a fantastic actor like Vikrant Massey, the production quality and impact of this promotional video is outstanding.’
‘The Girl in Room 105’ is now available on pre-order on Amazon.in. It will be widely available on 9 October 2018 in print, online and at retail stores, and as an e-book on Kindle.
