We are committed to investing and innovating in India, driven by our relentless customer obsession and a vision of transforming lives and livelihoods for the better. In our 12th year now, we’re sharing 12 facts that show just how invested we are in India’s future.
1. We have invested more than $11 billion across our businesses.
That includes investments in data centers, fulfillment centers, a logistics network spanning the country, digital payment infrastructure, technology to digitise sellers and boost exports from India, innovations to provide the most trusted customer experience, investment in domestic content creators to enable world-class entertainment, and much more.
2. We will invest an additional $15 billion by 2030.
When our CEO Andy Jassy met Indian Prime Minister Narendra Modi in June 2023, he announced an additional investment of $15 billion across all businesses to reiterate our long-term commitment to India. That will take our total investments in the country to $26 billion by 2030.
3. We are one of the largest private sector employers in the country.
We have created more than 1.3 million direct and indirect jobs in India including direct employment for about 120,000 people. These jobs include roles in fulfillment centers and distribution centers, in customer service, software development, human resources, program management, machine-learning data services, seller support, and more. We opened our largest corporate office outside the U.S. in 2019 in Hyderabad and with new premises in Chennai and Delhi, we now have offices across India including Bengaluru, Delhi, Hyderabad, Mumbai, Chennai and Kolkata. Last month, Amazon became the first e-commerce company in India to sign a MoU with the Ministry of Labour and Employment to post work opportunities from Amazon (and its staffing agencies) on the ministry’s National Career Service (NCS) portal.
4. Over 1.6 million local businesses are selling on Amazon.in to reach customers across India.
Businesses of all sizes and types sell on Amazon.in, serving customers nationwide. We have dedicated programs tailored to their specific business needs. Our Karigar initiative helps hundreds of thousands of weavers and artisans to sell 200,000 handmade products to customers who would otherwise not have access to their unique arts and crafts. The Saheli program has empowered more than 1.8 million women entrepreneurs, while our Launchpad program enables hundreds of startups and emerging brands to go to market. The Local Shops on Amazon program support over 350,000 neighbourhood stores to expand their reach beyond their local vicinity. Recently, Amazon joined forces with Startup India, under the aegis of Department for Promotion of Industry and Internal Trade (DPIIT), to help startups build and scale their e-commerce businesses. The collaboration will help empower women-led startups, offer learning programmes and mentorship, and promote BHASKAR, India's first startup registry.
5. Amazon-enabled exports from India will surpass $13 billion by end-2024.
Amazon Global Selling program has helped more than 150,000 businesses from 200 Indian cities launch overseas to sell over 400 million ‘Made in India’ products and create strong international brands. Last year, Amazon signed a memorandum of understanding (MoU) with the Directorate General of Foreign Trade (DGFT) to enable MSMEs and bolster e-commerce exports from India to customers in 200+ countries through Amazon Global Selling. Amazon and DGFT have co-created capacity building sessions, trainings and workshops for MSMEs across 75 districts that are a part of the DGFT’s ‘Districts as Export Hubs’ initiative.
6. We deliver across 100% of all serviceable pin-codes in India.
Our world-class fulfilment infrastructure consists of 43 million cubic feet of storage space in 15 states, sortation centers in 19 states with a total processing area of over 3 million square feet and about 2,000 Amazon-owned and partner delivery stations. In 2023, we became the first e-commerce company in India to operationalize a dedicated air cargo service—Amazon Air—to help sellers deliver faster to customers. Our ‘I Have Space’ program partners with more than 28,000 local neighbourhood stores for last mile deliveries.
7. AWS has powered tens of thousands of businesses and government entities/programs.
AWS opened its first office in India in Mumbai in 2011, followed by the launch of the AWS Asia-Pacific (Mumbai) Region in 2016, which enhanced local cloud service capabilities. In 2017, AWS became the first global cloud provider to be certified by India's IT Ministry and in 2022, it expanded its footprint further by setting up the second AWS Asia-Pacific (Hyderabad) Region in the country to provide customers more options to run workloads with even greater resilience and availability, securely store data in India, and serve end users with even lower latency. AWS in India works with large private sector enterprises such as Ashok Leyland, Axis Bank, Bajaj Capital, Dr. Reddy’s Laboratories, Edelweiss, HDFC Bank, with startups such as BluSmart, Lendingkart, Zoomcar, Healthify, Yellow.ai, Zepto, and organizations in the public sector such as Government e-Marketplace, National Health Authority,, Telangana State Government, Delhi University, among others. AWS’ overall contribution to the GDP of India between 2016 and 2022 is estimated to be more than ₹38,200 crore ($4.6 billion), and the investment supported approximately 39,500 FTE jobs annually in Indian businesses.
8. More than 100 million customers now use Amazon Pay UPI for digital payments.
Amazon Pay UPI facilitates a convenient and instant payment experience for customers whether they are shopping, paying bills, paying online merchants, or sending money to their contacts. More than 5 million small businesses also use Amazon Pay. The Amazon Pay ICICI co-branded credit card is one of the largest co-branded cards in India with over 5 million users.
9. Amazon’s business priorities align with those of the government towards building a better future.
Our pledges to digitize 10 million small businesses, enable $20 billion in cumulative ecommerce exports and create 2 million direct and indirect jobs by 2025 dovetail with the priorities of the Indian government. Through our partnerships with India Post and Indian Railways, we support the government’s vision of modernizing these two iconic institutions while leveraging their reach to serve our customers better. AWS has signed an MoU with the Indian Space Research Organization (ISRO) and Indian National Space Promotion and Authorization Centre (IN-SPACe) to support space-tech innovations through cloud computing, and develop a skilled talent pool. This collaboration will give space startups, research institutes, and students access to cutting edge technologies that accelerate the development of solutions in the space sector.
10. We are using our size and scale to address the urgency of climate change with faster adoption of electric vehicles and renewable energy.
We have partnered with various auto manufacturers such as Mahindra Electric and TATA Motors to deploy 6,000 EVs for last-mile deliveries. As the largest corporate buyer of renewable energy in India, we have announced 50 projects in India with a combined capacity to generate over 1.1 gigawatts of renewable energy. Once operational, they are expected to generate the energy equivalent to powering more than 1.1 million New Delhi homes each year, and will provide clean power for Amazon’s data centres, logistics facilities, physical stores, and corporate offices. We have eliminated single-use, thin-film plastic packaging originating in our Indian fulfilment network, replacing it with paper cushions. And in 2023, we announced that our Right Now Climate Fund will invest $3 million into India-based nature projects, starting with an initiative in the Western Ghats to support communities and conservation efforts.
11. We have empowered over 2.2 million students and 11,000 educators in 13,000 schools.
Through the Amazon Future Engineer program, we are helping learners and teachers bridge the digital divide to foster a passion for computer science among underrepresented communities. We are collaborating with National Association for the Blind to use Alexa as a teaching aid to facilitate inclusive education at over 150 schools in Uttar Pradesh. We have set up disaster hubs across the country that enable us to provide urgent and essential relief to affected communities in under 72 hours. Recently, Amazon announced its partnership with the National Council of Educational Research and Training (NCERT) to guarantee that NCERT books will be available at MRP across all serviceable pin codes in India. This expands the availability of textbooks for students from Kindergarten to Class 12, as well as UPSC aspirants, through Amazon.in.
12. India remains a priority market for Prime Video.
Since its launch in India in 2016, Prime Video has been entertaining and delighting customers across India, and has now become an entertainment hub, receiving viewership from 99% of India’s pin codes, offering customers thousands of Indian and international movies, great shows, award-winning Amazon Originals, add-on subscriptions, as well as movies for rent – all in a single destination. Earlier this year, the service announced its biggest slate ever in India, with close to 70 series and movies across languages and genres. Prime Video is also contributing significantly to India’s creative economy through the Letter of Engagement (LoE) signed between Amazon and the Ministry of Information and Broadcasting (MIB) to provide holistic support to Indian creators and talent through exposure, skills and capabilities training, masterclasses, internships, and scholarships.
