Prime began with a revolutionary premise of next-day delivery in India back in 2016, and same-day delivery in 2017 for Prime members. Since its launch in India, Prime has continued to prioritise fast and reliable delivery across the largest selection of products. Today, Prime is much more expansive and much faster. Prime members now enjoy special deals on shopping events like Prime Day and Amazon Great Indian Festival, as well as award-winning entertainment with Prime Video, unlimited ad-free access to millions of songs and top podcasts with Amazon Music, free games with Prime Gaming, a selection of eBooks, audiobooks, magazines, comics and manga, and 5% cashback on Amazon Pay ICICI Bank credit card while shopping on Amazon. In addition, members can also earn unlimited 2% reward points on payments at 100+ Amazon Pay partner merchants and 1% reward points on all other payments, across 35 cities in India.
One of the Prime benefits that we continue investing heavily in is Prime Video, which has expanded to offer hit movies, great shows, award-winning Amazon Originals, and live sports - all in a single destination. Since its launch in India in Dec 2016, Prime Video has been entertaining and delighting customers across India, and has now become an entertainment hub, offering customers thousands of Indian and international movies, great shows, award-winning Amazon Originals, add-on subscriptions, as well as movies for rent – all in a single destination. To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2025, Prime Video shows and movies will include limited advertisements in India. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. We will also offer a new ad-free option and will share the price of that option at a later date. We’re not making changes in 2025 to the current price of Prime membership. We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like. This change will not have any impact on Prime Lite subscribers, who have access to Prime Video’s full library of content, on any single device (TV or mobile) in 720p High-Definition with ads.
Prime has never been a more compelling value. Prime members enjoy a wide range of shopping, savings, and entertainment benefits, including:
- Unlimited same-day delivery on more than 10 lakhs items and next-day delivery on more than 40 lakhs items on Amazon.in
- Access to exclusive and broad streaming video content including Original series like the Indian-produced Original series like Mirzapur, Farzi, Panchayat, Call Me Bae, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; the biggest films such as Stree 2, Kalki 2989 AD, Bad Newz, Aavesham, Rocky Aur Rani Kii Prem Kahani, Raayan, Pathaan, Jailer, Tiger 3, Teri Baaton Mein Aisa Uljha Jiya, Family Star, Shakuntalam, Bawaal, Chandu Champion, Drishyam 2 and many more.
- Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+, Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies from a wide selection of 8K+ titles, including latest blockbusters from Hollywood and India alike.
- Exclusive deals and shopping events like Prime Day and Amazon Great Indian Festival.
- Unlimited ad-free access to millions of songs and top podcasts with Amazon Music.
- Free games with Prime Gaming
- A selection of eBooks, audiobooks, magazines, comics and manga included with their Prime membership
- 5% cashback on Amazon Pay ICICI Bank credit card while shopping on Amazon. In addition, members can also earn unlimited 2% reward points on payments at 100+ Amazon Pay partner merchants and 1% reward points on all other payments, across 35 cities in India.
Since we launched Prime in 2016, we’ve continued to add value to the programme and add to the list of benefits our members enjoy. You can expect us to continue to add benefits and features over time.
* Live event content such as sports will continue to include advertising.
