Amazon India urges customers to #PledgetoReuse through an exciting campaign; first round of winners announced

With Global Recycling Day around the corner on March 18, 2021, Amazon India is calling for collective action and advocating customers to make a pledge to reuse their boxes. Our #PledgetoReuse campaign invites you to reuse packaging boxes in creative ways. What’s more, you stand to win prizes while doing the valuable task of spreading awareness about reusing.

Over the years, the increased awareness and emphasis on environmentally sustainable practices has made customers more conscious about the brands they use. In turn, this is creating a ripple effect towards responsible purchase and consumption decisions. COVID-19 has also seen customers reassessing their impact on the environment, leading to them moving towards sustainable and recyclable practices.

Committed to a sustainable future at Amazon

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The #PledgetoReuse campaign is in line with Amazon’s commitment to the Climate Pledge. We believe we have an obligation to stop climate change, and reducing carbon emission to zero will have a big impact. We want to reach net-zero carbon emissions by 2040, a decade ahead of the Paris Climate Agreement, and we are on a path to powering our operations with 100% renewable energy by 2025 as part of our goal to reach net-zero carbon.

Amazon India Operations has introduced several sustainability efforts over the last year including India-first initiatives like Packaging-Free Shipping (PFS) and the elimination of 100% single use plastic in packaging from its Fulfilment Centers.

Here’s how you can participate:

1. Step 1: Get Inspired! Take the Pledge, watch cool DIY ideas we post, and respond with the commitment to #PledgeToReuse.
2. Step 2: ‘Think Out of the Box’. Put on your creative hats and come up with the snazziest ideas. Showcase your DIY creations to reuse boxes for everyday use
3. Step 3: Spread the Word! Share pictures/videos of your ideas on your social media handles using #PledgetoReuse. Don’t forget to tag Amazon social handles on Facebook, Twitter or Instagram to enter the contest.

The contest will run for 10 days from March 6 to 15, 2021 Each day, three people will win Amazon Gift Cards. At the end of the contest, three grand winners will be deemed #RecyclingHeroes and win more Amazon Gift Cards.

Sustainability has been at the core of our philosophy at Amazon and will continue to be an integral part of our operations, globally. Across Amazon, we have taken several steps to build more sustainable operations through initiatives in packaging, electric mobility, solar energy, water conservation, and awareness building through community efforts.

Refer to Contest T&C here

Keep watching this space for exciting updates on the contest!

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