At Amazon, customers and their experience are paramount. With a slew of products and services catering to their needs, Amazon is constantly innovating to streamline and simplify customer shopping experience. Whether it is ensuring free and fast delivery or equipping customers with the information and tools to make informed purchase decisions when it comes to buying smartphones or even skincare products—everything is thoughtfully planned across the marketplace.
With the ongoing Amazon Great Indian Festival 2024, shopping excitement is at its peak. Here are a host of tools and features to help you make the most of the festive sale event.
1. Consult your expert shopping assistant, Rufus, for easy shopping
Rufus is an AI shopping assistant, trained on Amazon’s product catalogue and information across the web. Amazon’s latest AI offering, which was recently rolled out to all customers, is designed to answer customer questions, provide product comparisons, and make tailored recommendations. It also seamlessly facilitates product discovery within the familiar Amazon shopping experience. So, if you are wondering about the best gifts to buy this festive season, Rufus will have your back. From broad research with questions like “things to consider when buying a refrigerator” to making comparisons between a smartwatch and a fitness band, Rufus has the answers to all.
2. Search smartly with Amazon Lens
Elevate your shopping experience with Amazon Lens. Have an image or screenshot of something you want to buy? Forget the hassle of describing the product—simply tap the Lens icon on the search bar of your Amazon app or website.
- Search with an image: Upload a photo from your camera roll, select the image, and Amazon Lens will instantly display similar items.
- Search with the camera: Use Camera Search to snap a photo of a product in front of you and find similar options on Amazon.in. For example, you spot an intriguing piece of furniture that you’d love to snag for yourself. A quick snap will reveal similar options to choose from on the marketplace.
- Search with Barcode Scan: Already have a product in hand? Use Barcode Scan to compare prices, check delivery options, or restock items—all by scanning the barcode.
Click here for a step-wise guide on using Amazon Lens and learn how to use camera search through the Amazon Lens when shopping during the Amazon Great Indian Festival 2024.
3. Let your skincare assistant help you pick the right products
When it comes to skincare, choosing products that suit your skin type and problem areas is essential. To simplify the process, we offer a skincare quiz—your personal assistant to help find products tailored to your skin's needs. You can take one whenever you have time, wherever you are. On your Amazon Shopping app, go to the beauty category, tap on skincare, and look for the ‘Find a Skincare Routine that’s Right for You’ widget. Select it, and take the quiz to discover products that align perfectly with your skin type and needs.
4. Videos to help you shop like a pro
Shopping from small businesses on the Amazon Shopping app and Amazon.in is now effortless with the Watch & Shop feature. You no longer have to worry about the quality or performance, as you can see exactly how the unique products from small businesses work by watching detailed videos. Whether you are looking for home and kitchen items or gadgets and accessories to purchase during the Amazon Great Indian Festival 2024, this feature will be your best bet to preview products across various categories.
5. Buy the best smartphones with Smartphone Genie
With the incredible deals and offers available during events like the Amazon Great Indian Festival, now is the perfect time to buy a smartphone. Choosing the right one for your needs and budget can be daunting, but not anymore—meet the Smartphone Genie, powered by Digit. This interactive widget makes finding your ideal smartphone easy in just four simple steps. Designed to offer expert recommendations, Smartphone Genie simplifies the buying process by allowing you to select your budget, key usage scenarios, and preferred features.
6. Virtually ‘Try-On’ makeup and sunglasses before buying
Planning to add sunglasses or makeup products to your cart this Amazon Great Indian Festival 2024? Amazon’s virtual ‘Try-On’ feature is here to help. It makes shopping effortless by allowing you to try on sunglasses or makeup from select brands—all without leaving the comfort of your home. Simply visit the Amazon Shopping app and look for the ‘Try-On’ feature on the product detail page while browsing. For sunglasses, the app will use your phone’s camera to let you virtually “try on” the items. For makeup, you can upload your photo to see how the product looks on your face. If you do not wish to upload a picture, you can also choose a face/complexion that matches yours.
7. View in your room to make the right choice
If you are considering buying furniture or large appliances for your room this year but are unsure if it will fit, we have the perfect tool to help you decide. With the Amazon Shopping app, you can see exactly how products like furniture or TVs will look in your home by selecting the 'View in your room' option available on select product detail pages. After scanning your chosen area, the tool places the item in your space, allowing you to see how it fits both physically and aesthetically. You can move and rotate the item, add more products to the room, and even save the setup for later reference. This realistic experience will allow you to buy furniture or large electronics with confidence, thanks to this augmented reality feature.
8. Shop in a language of your convenience
With regional language support, you can browse and buy in the language you're most comfortable with. Simply go to Settings, choose your preferred language from the options available, and you're all set. With English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bangla available, make your Amazon experience feel truly local. After all, shopping should be a joy, not a chore.
More ways in which Amazon enhances your shopping experience
Alongside these innovative tools and features, Amazon strives to provide customers with an all-round, seamless experience in various ways, such as:
- Amazon delivers to 100% of India’s serviceable pin codes.
- Amazon has tied up with Indian Railways and India Post to ensure speedy deliveries to the remotest corners of the country.
- Amazon Prime now delivers more than 10 lakh items same-day and more than 40 lakh items next-day, while strengthening its commitment towards more sustainable deliveries.
So, make your Amazon Wish List now and get started on your shopping journey (if you haven’t already), during the ongoing Amazon Great Indian Festival 2024.
