Amazon India has significantly expanded its Amazon Fresh service, bringing its full-basket grocery offerings to more than 170 cities and towns across the country. The expansion comes as Amazon Fresh reports 50% year-over-year growth in the second half of 2024 compared to the same period in 2023, making it one of the fastest-growing categories on Amazon.in. Customers in cities like Gorakhpur, Chittoor, Ambala, and Vijayawada can now access a comprehensive range of fresh and dry groceries—including fruits and vegetables, dairy including milk and bread, frozen products, beauty items, baby care essentials, personal care products, and pet supplies. The service aims to provide a seamless shopping experience with great savings, wide selection, and the convenience of slotted doorstep deliveries.
To ensure freshness and quality, Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers. All products undergo a rigorous ‘4-step quality check’ process before reaching customers’ doorsteps. This commitment to quality has contributed to the increasing customer preference for Amazon Fresh, driven by its savings, vast selection, and reliable deliveries. Read more about How Amazon Fresh is innovating to deliver quality fruits and vegetables here.
Our expansion to 170+ cities/towns allow Amazon Fresh to extend its reach into India’s tier-2, tier-3 cities/towns and beyond, offering consumers access to high-quality groceries at competitive prices, delivered conveniently to their doorstep.
Srikant adds, “With 50% growth in the second half of 24’ vs 23’, we have seen consumers have appreciated Amazon Fresh for savings, vast selection, and reliable slotted deliveries. Our goal is to revolutionise online grocery shopping in India and make every purchase a seamless and rewarding experience for our customers.”
The expansion of Amazon Fresh to smaller towns such as Gorakhpur, Chittoor, Ambala, Vijayawada among others means more customers can now enjoy great savings and exciting deals from Amazon Fresh sellers and bank partners while building their weekly and monthly grocery baskets. This is set to transform the online grocery shopping experience for customers across India.
