Amazon.in has a bunch of tools and features that elevate your shopping experience. Learn how to use them to discover great deals and save more during the Amazon Great Indian Festival 2024.

Amazon.in’s most awaited shopping event—Amazon Great Indian Festival 2024—has been live since September 27, 2024. Prime members got a 24-hour early access window. Customers are enjoying exciting offers on the widest selection of products and new launches across categories along with fast and reliable delivery.

Shoppers have a lot to look forward to—new launches across categories such as smartphone, fashion and beauty, large appliances, TVs, consumer electronics, and groceries from top brands. What’s more, the Amazon Great Indian Festival celebrates more than 16 lakh sellers with crores of products, including unique offerings from Indian SMBs. Customers can also opt to shop in their preferred language such as English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi.

Amazon Great Indian Festival 2024 live deals
Live Blog: Top Amazon Great Indian festival deals for your home, kitchen and outdoors
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The Amazon Great Indian Festival 2024 promises to offer customers a wide selection, brand new product launches, great deals, convenient shopping experience, fast and reliable deliveries, easy and flexible payment options, and much more.
Saurabh Srivastava
Vice President, Amazon India

"We are excited to enhance the festive spirit with our sellers, brand partners and delivery associates, and together we will spread the excitement of festive preparation for millions of households across India. We anticipate a promising festive season. Come join us in our celebration of TaiyaariKaTyohaar!” he added.

The first 48 hours of Amazon's Great Indian Festival 2023 saw the biggest ever shopping activity, with the highest orders, transactions, and visits from customers. Over 80% of customers came from non-metros; 75 smartphones were sold per second in the first hour of Prime Early Access.

Catch all the live updates about Amazon Great Indian Festival here.

When does the Amazon Great Indian Festival 2024 end?

The Amazon Great Indian Festival 2024 ends on October 29. The sale event has been live since September 27. Prime members got a 24-hour early access window.

Shop with Amazon Bazaar

Discover Amazon Bazaar, a new storefront within Amazon.in, which is a destination for affordable fashion and home products. During the Amazon Great Indian Festival, Bazaar will offer attractive prices starting at ₹8, daily deals starting at ₹49 and additional cashbacks when customers pay with UPI. All shopping on the store is eligible for free delivery, Payment on Delivery, easy 5-day returns, and UPI payments offers.

Convenience at your fingertips

This festive season customers will enjoy a host of different services along with their purchases. Get attractive offers and exchange for your old products. Consumers will also have the convenience of at-home product set up and installation services, get technical assistance for post purchase issue troubleshooting and protect their products against any unforeseen damages or defects—all at attractive prices for a wide array of products.

Save more with bank offers

Customers can avail exciting offers from leading partner banks. They can avail 10% instant discount with SBI debit and credit cards, and EMI. Prime customers can also enjoy 5% unlimited cashback on shopping when they use their Amazon Pay ICICI Bank credit card. One can also make smart purchases with No-cost-EMI on both debit and credit cards.

Discover unmissable deals on smart cleaning gadgets and formulas and keep your house spick and span this festival of lights.

Sellers can celebrate too

This festive season, Amazon.in has also announced a significant reduction in selling fees across multiple product categories on the marketplace. Effective September 9, 2024, the fee reductions have given sellers a timely boost as they prepare for the festive season. With the current changes, sellers on Amazon.in will benefit from a drop in selling fees ranging from 3% to 12% across various product categories.

B2B customers can also save big on their business purchases with GST invoice, bulk discounts, and exclusive deals on a wide range of selection on Amazon Business. Apart from the Amazon.in deals, business customers will get bonus cashback of up on large purchases.

When in doubt ask Rufus

Rufus is an expert AI shopping assistant trained on Amazon’s product catalogue and information from across the web, to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery. The beta version of Rufus was launched in August this year to a subset of customers on the Amazon.in mobile app and subsequently to all customers.

Amazon.in: India’s trusted shopping marketplace

According to an Ipsos study commissioned by Amazon India, there is an upswing in consumer enthusiasm for shopping—nearly 9 in 10 survey respondents are excited to shop during the festive season with 7 in 10 looking forward to shop online. While 73% view Amazon.in as a reliable and trustworthy destination for online shopping, 75% prefer it for a wide selection of products.

Over half of the survey participants (who intend to shop online) stated they would spend more on festive shopping this year.

As the much-awaited Great Indian Festival approaches, Amazon is thrilled to unveil an array of exciting new product launches alongside our expansive selection from their like Launchpad, Local shops, New sellers, Karigar, and Saheli programmes. Catering to the diverse needs of customers across India, the curated offerings span the latest electronics, fashionable apparel, practical everyday essentials, and more.