As this year’s Amazon Great Indian Festival draws to a close, brands and small and medium businesses (SMBs) look back at a period that has been pivotal for them in soaring to new heights. Sellers of all sizes generated robust growth, further solidifying their digital footprint to reach new customers across the country. A bunch of brands and sellers have seen sales multiply by 1.5-3.5X during the shopping extravaganza
Sellers also benefited by the significant reduction in selling fees across multiple product categories on Amazon.in, introduced before the festive season began. The changes resulted in a selling fee drop of 3-12% across various product categories.
Here’s what brand executives and SMB leaders have to say about the Amazon Great Indian Festival 2024, which ends on October 29.
Rahul Pahwa, Director, MX Business, Samsung India
We have delighted millions of customers this festive season through our partnership with Amazon for the Great Indian Festival. Our collaboration helped us democratise Galaxy AI to customers across India. Together, we have set new benchmarks in delivering value, innovation and customer satisfaction.
Shop from Samsung India here
Jignesh Ashar, LG
We are thrilled to share the remarkable growth and benefits LG Electronics has experienced over the past three years through our association with Amazon. Amazon programs have seamlessly complemented our advertising efforts, ensuring a flawless experience for our consumers across the marketplace. The strategic initiatives—ranging from offline PR engagements, influencer campaigns, push notifications, and social visibility to deals pinning, gamification, and live commerce—have consistently engaged our customers, supporting our new product launches immensely. While we await the final sales numbers (for Amazon Great Indian Festival 2024), we are proud to report a healthy 20% growth over last year, achieving our sales goals and reaffirming our position as the No. 1 large appliance brand in India. Amazon programs, along with the Great Indian Festival, have played a significant role in upgrading our consumer base and promoting premium products.
Shop from LG Electronics here
Jianpeng Zhou, TCL
The partnership for the Great Indian Festival extended our market reach, positioning our products in front of a larger and more diverse audience. This strategic reach was instrumental in enhancing product visibility and significantly boosting our sales performance during this period. By connecting with new customer segments, we were able to showcase the unique features and benefits of our products, fostering greater interest and engagement. Furthermore, the partnership allowed us to leverage various promotional placements, amplifying our marketing efforts and ensuring that our offerings reached potential buyers effectively. As a result, we experienced a significant increase in sales figures, which not only reinforced our market presence but also highlighted the effectiveness of our collaboration.
Shop from TCL here
Anushree Garg, Senior Brand Manager, Digital Commerce, P&G
P&G's participation in Amazon programs has helped increase the share of voice on Amazon specially during high traffic period, via disproportionate focus on visibility in high impact slots. Having participated in waves 1,2 and 3 across, I am really confident in saying, it not only bolsters the share of voice on the platform for P&G, but also helps in giving a direct response rate spike, which reflects in shares.
Shop from P&G here
Tejesvi Puri, Lead- Partnership & Customer Experience, Vida powered by Hero
We want to extend our heartfelt gratitude for your invaluable assistance in enhancing our brand awareness and in driving sales numbers. Your contributions have made a significant impact, and we are truly thankful for your support. We will look forward to further scaleups in these programs in the near future.
Shop from VIDA powered by Hero here
Aarti Koya, CEO, Ekam
In the last 3 years Ekam has emerged as one of the leading brands in home fragrance. Our bestsellers include 3 wick soy candles, aroma diffusers, essential oils, and aroma plug-in kits. We have been consistently growing 15-20% per month since January. Seeing Ekam’s growth on Amazon this year, we were excited and at the same time anxious in the run-up to the Great Indian Festival 2024. The Amazon Launchpad team helped us extensively to prepare especially in terms of inventory and SKU planning. All the planning and hardwork has paid off, and we crossed 1.5 lakh in daily sales.
Shop from Ekam here
Ankit Agarwal, Founder, Phool.co
We are delighted to share the incredible success Phool has achieved in partnership with the Amazon Launchpad team during this year’s Great Indian Festival. Amazon's vast network empowered us to reach a broader audience, significantly enhancing our brand’s visibility and strengthening our relationship with customers across the nation. A 3.5X growth on the platform reflects a pivotal moment in our journey, reaffirming our commitment to sustainable, wellness-driven solutions. We’re excited to continue expanding our reach and inspiring well-being through our unique product offerings.
Shop from Phool here
Deven Vijay Jadav, Doorbag
We at Doorbag are delighted to announce our fruitful partnership with Amazon SPN partners which began in June this year as part of the New Seller Success program. This festive season, our sales grew by 2.1X. Amazon’s strategic approach to maximising visibility, optimising advertising spend, and leveraging data-driven insights has enabled us to capitalise on key market opportunities, strengthening our presence and competitiveness on Amazon.
Shop from Doorbag here
Niraj Taneja, Lyxa Girl
As a business specialising in clothing, our initial sales stood at around ₹63,000. However, with the expert support from our Amazon SPN partner in the New Seller Success program, we have witnessed significant growth in a short span of 3.1X. We are eager to continue this partnership and achieve even greater milestones together on Amazon.
Shop from Lyxa Girl here
Vishesh Verma, KD Publication
I wanted to take a moment to extend my appreciation to the Amazon New Seller Success program. Thanks to the efforts of the Amazon SPN team, we were able to secure a deal free of cost during the Great Indian Festival. With their assistance, we achieved an impressive sales total of ₹9 lakh. Additionally, their guidance on advertising strategies and inventory management proved invaluable in optimising our performance. A special thanks to my account manager for her prompt responses and dedicated support throughout the entire process.
Shop from KD Publication here
Gourav Wason, Samair
As a brand selling home and home decor products, I am thrilled to share that with the exceptional support from Amazon New Seller Success team, we achieved outstanding success during the Great Indian Festival. Our initial target was ₹5 lakh, and thanks to the team’s expertise and dedication, we surpassed that goal, generating an impressive ₹7 lakh in sales. A huge thank you to the entire team for their hard work and commitment!
Shop from Samair here
A spokesperson for Magic Providers
This Diwali, our sales have been excellent. Compared to last year's Great Indian Festival where we saw sales of ₹5.28 lakhs, this year we managed to rake in ₹16.5 lakhs. In the last 30 days, we have maintained a 14% ACOS.
Shop from Magic Providers here
A spokesperson for Imaginea
This sale event has been great for our brand. And it has been possible due to the guidance of our Amazon account advisory team. We managed to get sales to the tune of ₹24 lakhs and also saw a remarkable 60% growth in sales compared to last year's Diwali sales, growing from ₹15 lakh in October in 2023. Our Amazon advisor has been instrumental in optimising our advertising campaigns, which played a key role during the festive sale event.
Shop from Imaginea here
