Wouldn’t it be great to have a credit card that earns you unlimited cashback on all your spending but does not require a joining fee or annual fee to get started? The Amazon Pay ICICI Bank co-branded credit card, a lifetime free card powered by Visa, is designed to simplify and elevate your payments experience.

Its benefits include uncomplicated and unlimited cashback, lifetime free card, instant issuance within 30 minutes with a seamless video KYC and paperless onboarding, among others. You get unlimited cashback as Amazon Pay Balance every time you pay; and the cashback keeps accumulating – it doesn’t expire.

Amazon has been using AI very expansively for 25+ years to improve customer experiences. The personalised recommendations customers get when they shop the Amazon.in marketplace, the pick paths in our fulfillment centres, and the conversational capabilities of Alexa are just a few examples of experiences fuelled by AI. And we believe generative AI is going to change virtually all customer experiences that we know.

The card’s attractive features and seamless usage experience make it a preferred choice for both high-value transactions, such as flight and hotel bookings, and small ticket transactions like utility bills and groceries. The card’s average spend per user is 22% higher than industry standards.

The fastest co-branded Visa credit card to onboard 5M+ customers in India

The Amazon Pay ICICI Bank Visa credit card, first introduced in 2018, has seen adoption from across the country with more than 5 million users having signed up for this card, making it the fastest co-branded credit card to cross this milestone in India.

Speaking on the 5 million cards milestone, Mayank Jain, Director - Credit and Lending, Amazon Pay, says, “We are excited and humbled to see how the Amazon Pay ICICI Bank credit card resonates so strongly with customers across India. Achieving this milestone is a testament to our steadfast focus on providing exceptional value, seamless experience of card issuance and a straightforward reward structure for customers.”

We appreciate the trust our customers have placed in us and remain dedicated to enhancing their financial experiences by continuously innovating and expanding our offerings. In collaboration with Visa and ICICI Bank, we are excited to provide even more convenient and rewarding financial solutions moving forward.
Mayank Jain
Director - Credit and Lending, Amazon Pay

Amarjit Singh Walia, Product Head - Cards, ICICI Bank, says, "Since its launch in October 2018, the Amazon Pay ICICI Brank credit card has received an encouraging response from millions of customers across the country. Its success can be attributed to the best-in-industry rewards and seamless onboarding process.”

This milestone reflects our aim to provide customers with new and exclusive offerings along with a safe, secure, and frictionless experience.
Amarjit Singh Walia
Product Head - Cards, ICICI Bank

Rishi Chhabra, VP and Head of Merchant, Cobrand and Acquiring (India & South Asia), Visa, says, “We are delighted to partner with and power a one-of-a-kind Amazon Pay and ICICI co-branded Visa credit card."

Being a preferred card for over 5 million users and counting, is a testament to the trust users repose in the strong credibility of the brands co-creating the card, and the exceptional benefits it offers. At Visa, it is our constant endeavour to build meaningful value for consumers and our partners. We look forward to continue building enduring propositions.
Rishi Chhabra
VP and Head of Merchant, Cobrand and Acquiring (India & South Asia), Visa
Scammers exploiting customer trust is a $1 trillion problem globally, according to the Global Anti-Scam Alliance. Amazon's fight against impersonation scams and financial frauds includes consumer education, cross-sector partnerships and the use of AI-enabled tech tools.

Features and benefits of Amazon Pay ICICI Bank Visa credit card

At a time when many credit card issuers have scaled back benefits, ICICI Bank and Amazon Pay remain steadfast in delivering the committed value to their customers.

Here are the top benefits of using the Amazon Pay ICICI Bank credit card.

  • Cashback on every transaction: The co-branded credit card offers enhanced rewards, including unlimited cashback of 5% for Prime members and 3% for non-Prime members on Amazon purchases, 2% on bills, travel bookings and Amazon Pay merchant partners, and 1% cashback on all other non-EMI transactions (excluding rental payments). With cashback points that never expire, and 1 point= ₹1, rewards are automatically credited to your Amazon Pay Balance, usable both on and off Amazon.in. However, some exclusions apply. You won't earn points on EMI transactions, purchases later converted to EMIs, fuel expenses, Amazon Business purchases or when buying physical/digital gold on Amazon.in.
  • Cashback on flights and hotel booking on Amazon.in (a limited period offer): Prime members get 5% cashback on flight and hotel bookings, while non-Prime members get 3%. Do note this offer is applicable for a limited period only and is subject to change.
  • Easy to redeem cashback: You can seamlessly use the cashback issued by choosing from over 16 crore items on Amazon.in. You can also redeem the cashback at more than 100 merchant partners such as Zomato, Swiggy, BookMyShow and BigBasket.
  • No-cost EMI options on millions of products: Additionally, the card offers exclusive six-month no-cost EMI options on millions of products on Amazon.in and is one of the most widely used credit cards for tap and pay transactions, empowering customers to make payments conveniently and efficiently.
  • Zero charges for card usage: There is no joining fee or annual fee charged for using the Amazon Pay ICICI Bank Visa credit card.
  • Free Prime membership, welcome rewards for new Amazon Pay ICICI Bank credit cardholders:  As a one-time welcome reward, Prime members who sign up for the Amazon Pay ICICI Bank credit card can get rewards worth ₹2,000, while non-Prime members get rewards worth ₹1,500. For the latest offers for new credit card holders, click here.
  • There’s more: The perks of getting yourself this co-branded credit card don’t end here. Additionally, earn 1% reward points on all your payments using the card (excluding rent payments) within India, at places where Visa cards are accepted. Also enjoy 1% surcharge waiver on all fuel purchases.
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How to apply for the Amazon Pay ICICI Bank co-branded credit card?

Eligible customers can apply for the Amazon Pay ICICI Bank Visa credit card through a completely digital process on the Amazon.in website or shopping app. To apply for the credit card, follow the below steps:

  1. Search for Amazon Pay ICICI Bank Credit Card or use this link and click on Apply Now/Sign in to apply.
  2. Follow the instructions on your screen to apply for the card.
  3. Complete your video KYC* and submit your online application.
  4. Once submitted, you can track the status of your credit card on the same link mentioned in step 1. If you are an existing ICICI Bank credit card customer, you may get the card approved in 30 minutes.
  5. Once your application is approved, you will get a digital card in a completely contactless and paperless process.

The physical card is sent to your address by ICICI Bank and will reach you within a week.
Next, read about Amazon Pay Balance—your one-and-done digital wallet.

*Terms and conditions apply