Prime Day 2024 was Amazon India's biggest Prime Day ever. Here’s how

It’s official: Prime Day 2024 was the biggest ever Prime Day shopping extravaganza in India with record sales and items sold during the two-day event. Prime Day 2024 (July 20 and 21) saw Prime members discover joy through great deals, new launches, and blockbuster entertainment as they explored thousands of new product launches from over 450 brands and 3,200 SMBs. Prime members got the highest number of same-day deliveries than any previous Prime Day event. Most Prime members orders from metros were delivered the same-day or next day, and in tier-2 cities were delivered in less than 2 days.

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Prime Day 2024 saw as many as 24% more Prime members shop during the sale event, making it the highest ever Prime member engagement so far. At its peak, 24,196 orders were placed in a single minute. The 8^th edition of Prime Day in India also also witnessed the highest ever Prime membership sign-ups in the 2.5 weeks leading up to the two-day event.

“We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries.," says Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets. "We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.”

Prime Day 2024 was a resounding success for (SMBs) across India. The number of SMBs receiving a sale during Prime Day 2024 reached an all-time high across all editions, with over 30% increase compared to last year. More than 65% of SMBs receiving a sale during Prime Day 2024 were from tier 2, 3 cities and beyond. SMBs including women entrepreneurs, weavers, and artisans, sold over 1,600 units per minute during the event.

• iPhone 13, Samsung Galaxy S23 Ultra 5G and OnePlus 12R were among the top three premium smartphones customers bought this Prime Day.
• Over 70% of the demand for smartphones came from tier 2 & 3 cities.
• Apple iPads saw 23x growth in sales and Samsung Galaxy tablets saw a surge of 17x in sales versus the previous Prime Day.
• Consumers on Amazon Fresh continued to show their love for summer fruits like mangoes (2.8x YoY) and melons (2x YoY). A growth of 1.6x was also observed in tropical and exotic fruits primarily driven by 20x growth in Thai guava and 3.6x growth in avocados (over last year).
• Higher adoption of healthier choices resulting in a YoY growth of 3x and 1.5x respectively in mineral supplements and sports supplements (protein powders) on Amazon Fresh.
• Apparels saw 5x increase in the D2C selection across brands like FableStreet, Pant Project, &Circus, KETCH, The Indian Garage & Co. and Snitch.
• Premium sports shoes category featuring brands like New Balance, Saucony and Under Armour witnessed a 3x spike.
• 5 units of luxury perfumes were sold every minute
• As compared to Prime Day 2023, 2x side by side refrigerators and 9x high capacity front load washing machines were sold as compared to Prime Day 2023.
• Fiction, non-fiction and children's booksets spiked 5x vs last Prime Day, driven by Harry Potter booksets and deals on new launches like Sudha Murty’s Gopi Diaries, Amar Chitra Katha story books and more.
• Prime members enjoyed big savings on Fire TV Stick making it the second-most purchased product across Amazon.in this Prime Day.
• Echo Pop and Echo Dot (5th Gen) were purchased 23x and 4x more than Prime Day 2023, respectively.
• Men's grooming category grew by 2.3x and feminine hygiene grew by 1.7x.
• Overall consumer electronics and personal computing category saw 13% growth in sales.
• Within cameras, action camera grew by +70% vs last Prime day.
• 37% growth in stationery products sold over last year’s Prime day.
• Home, kitchen and outdoors categories grew 45%+ vs last Prime Day.
• The strong growth in air fryers (1.65x) led by Agaro and Philips, and water purifiers (1.7x) led by Urban Company and Eureka Forbes, indicates a heightened consumer focus on healthier living and cooking.
• A 1.5x YoY spike in treadmill sales, 2x growth in cycles, and 1.4x growth in badminton racket purchases point to customers’ growing commitment to a healthy and active lifestyle.
• Growing demand for two-wheelers online was seen. There was 10x YoY growth in electric vehicles with 1.3 electric scooters (across Chetak, Vida, Green, and so on) sold every 2 minutes. Petrol motorcycles and scooters from Bajaj Auto and Hero MotoCorp were launched across 20 cities.

• More than 65% of SMBs that received a sale during Prime Day 2024 were from tier 2 & 3 cities and beyond.
• The Launchpad program, designed to support emerging brands and startups, saw over 440 unique businesses receiving a sale this Prime Day.
• Over 75,000 Local Shops sellers participated in Prime Day 2024, offering more than 12 million unique products to customers across the country.
• Local Shops sellers on Amazon.in significantly expanded their two-wheeler offerings. They launched a wide range of petrol motorcycles across various brands, leading to nearly 2,000 two-wheeler units sold by offline retailers within the two days of the event.

• Prime Day 2024 spends on Amazon Pay ICICI bank credit card was 50% higher than Prime Day 2023
• Prime members booked over 50 million kilometres of domestic and international flights during this Prime Day
• Prime members booked hotels and homestays across 2,000+ destinations
  

• In the month leading up to Prime Day 2024, Prime Video premiered 15 series and movies across 5 languages with overwhelming response across the length and breadth of the country. Customers from 4,665 towns and cities tuned in to watch Prime Video’s Prime Day line-up. 
• The highly anticipated Mirzapur Season 3, a Prime Day 2024 release, became the most watched show ever on Prime Video in India. The new season featured in the Top 10 Trending lists on Prime Video in over 85 countries and territories worldwide on the launch weekend itself.
• Prime Video continued to make global entertainment more accessible for Indian customers with international Prime Day titles receiving viewership from over 98% of India’s pincodes.
• Prime members listened to music in over 100+ languages during Prime Day on Amazon Music.

Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get free unlimited Same-day delivery on 10 lakhs products, and Next-Day delivery across 40 lakhs products on Amazon.in, access to exclusive deals, early access to shopping events, exclusive access to Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited ad-free access to millions of songs in 20+ languages, 15+ million podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free in-game benefits with Prime Gaming. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card. Go to www.amazon.in/prime to learn more about Prime.