Finding the perfect gift can sometimes feel like navigating a labyrinth of choices and preferences. You can spend hours browsing offline stores, only to leave frustrated and empty-handed. An Amazon Pay gift card is the perfect solution to let your loved ones choose a gift of choice. Skip the endless online scrolling and give your loved ones the freedom of choice. Thanks to millions of options at one’s fingertips on Amazon.in, an Amazon Pay gift card will make a perfect gift for them.

Did you know that Amazon Pay has multiple options to make bill payments quick and easy?

“Customers enjoy shopping on Amazon.in, and our co-branded gift cards are among the most popular products, favoured by millions. To ensure seamless customer experience, gift cards can be redeemed to shop on Amazon.in, pay for their everyday use cases on and across 10,000+ apps,” says an Amazon Pay spokesperson. “Further, gift card issuer sends two reminders to the purchaser of the gift card before expiration date. Even after expiration, customers can contact our customer care team for reactivation, if needed. We adhere to the relevant regulations and guidelines of Reserve Bank of India while continuously innovating to enhance the customer experience.”

One card for every occasion

An Amazon Pay gift card is not only convenient but instantly shareable, and comes in over 1,000 designs that are suitable for every occasion. It is a thoughtful choice for any celebration, be it a birthday, an anniversary, a festival, or any other special event.

Did you know that there’s even a version illustrated by designer Alicia Souza?

Gift cards are available in seven regional languages, ensuring that these cards offer something for everyone. Choose the perfect design and value, and send it across to your loved one via email or by sharing the link through popular messenger apps such as WhatsApp.

The recipient can then use their gift card to shop from Amazon.in’s vast product selection or even use the gift card to make payments on 10,000+ apps.

The benefits of using an Amazon Pay gift card

From instant delivery to personalised messaging, every Amazon Pay gift card is packed with benefits.

  • Endless choices: From electronics and fashion to home essentials and furniture, the options at Amazon.in are truly limitless.
  • Instant delivery: With a single click, you can share the gift card directly with your loved ones via WhatsApp or email. Instant delivery ensures you always have a thoughtful present ready, even when you are hard-pressed for time.
  • No misplacement: Say goodbye to lost or misplaced cards as these digital gift cards are always accessible, securely stored in your email for easy retrieval.
  • Preload as you wish: Tailor your gift to your budget by preloading your gift card with any amount between ₹10- ₹10,000.
  • Your gift, their choice: Go beyond the ordinary and indulge in a shopping spree from your favourite brands. Users can choose from over 250 brands, including top names like Pizza Hut, Tanishq, Reliance, Lifestyle, Kalyan Jewellers, and BookMyShow. These gift cards can be redeemed to make purchases through online/offline stores, depending upon the brand’s policy.
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Types of Amazon Pay gift cards

Amazon Pay gift cards give you the power of choice. With 4 types of gift cards on Amazon.in, there’s something for every need.

  1. Amazon Pay e-gift card: An Amazon Pay e-gift card is a convenient and instant for every occasion. It can be used to shop across millions of products on Amazon or pay on any of the Amazon Pay partner websites. To shop for e-gift Cards, click here.
  2. Brand gift cards: Issued by brands across categories such as jewellery, travel and hospitality, food, entertainment and electronics, these gift cards can be bought from Amazon.in and redeemed on specific brand apps or stores depending on the brand.
  3. Physical gift cards: Gift cards are also present in a physical variant. These are available in different formats such as boxes, envelopes, sleeves and greeting cards. They come pre-loaded with money selected by the purchaser at the time of placing order.
  4. Anytime gift cards: Anytime gift cards are zero-value physical gift cards that you can purchase first and load balance into them later to activate them.

Here’s how you can buy the Amazon Pay gift card

  • Find gift cards on Amazon.in: Open the Amazon.in desktop site and find ‘Gift Cards’ option by clicking on the three vertical lines icon in the top left corner. On the Amazon shopping app, go to the bottom left corner of the home screen, click the icon with three vertical lines, and locate the “Gifting” option.
  • Choose your gift card: Click on ‘Gift Cards’ and browse through several available options and pick one you like. It could be an eGift card for a special occasion or a branded gift card from your recipient’s favourite brand. You also have the choice of sending over a physical gift card to their home.
  • Personalise your gift card: Add a custom message to make the card special. Select the desired gift card value.
  • Choose your delivery method: You can either opt for email delivery and send the gift card directly to the recipient’s inbox or choose to share the gift card via a link to the messaging app of your choice— WhatsApp, SMS, or Instant Messenger (Apple devices only).
  • Proceed to checkout: Select your preferred payment method, be it debit card, credit card, UPI, or net banking. Follow the on-screen instructions to complete your purchase.

Remember, you cannot use your existing Amazon Pay Balance, a debit or credit card issued outside of India, or a gift card to purchase another gift card. Additionally, corporate credit cards and options like EMI or Pay on Delivery (POD) aren't available for purchasing these gift cards.

When do Amazon Pay gift cards expire?

Typically, e-gift cards expire 12 months from the date of delivery, while scheduled email gift cards expire 15 months from the date of delivery. The expiry date of your gift card balance can be tracked under the ‘Your Transactions’ tab of your Amazon app/website account. You will also receive a reminder notification before the expiry date.

What should I do if my gift card balance has expired?

In the event your gift card balance has expired, keep your 16-digit numeric Gift Card Reference ID starting with '6014' handy and contact us for assistance.

How to use the Amazon Pay gift card?

Visit Amazon.in, load up your shopping cart with your goodies, and apply the code attached to the gift card at checkout. Don't worry if your cart exceeds the cash on the gift card. You can always use your credit/debit cards, UPI, or net banking to add up the remaining amount and complete the purchase. Recipients can also use gift card balance to shop from 10,000+ apps.

Celebrating 10+ years of Amazon Pay Gift Cards

Since its launch, Amazon Pay has delivered over billion gift cards to customers, SMEs, corporates and more across India, providing enhanced flexibility and convenience to their shopping and gifting experiences. Amazon Pay offers a broad range of gift card options, including Amazon Shopping Vouchers, Amazon Fresh Vouchers, Amazon Prime Vouchers, and the new Amazon Gold Vouchers, all designed to provide customers with more flexibility in their gifting choices. To meet the needs of India’s rapidly growing gaming community, which spans over 550 million gamers, Amazon Pay has also introduced gaming gift cards for popular platforms such as Apple App Store, Valorant, Unipin, Steam, and PlayStation.