Amazon is launching Watch and Shop, a new interactive experience that allows customers in India to shop while watching interactive video content. Watch and Shop aims to transform how customers discover and purchase products across all categories, from electronics to fashion and home essentials. It meets customers where they are (on their screens, scrolling through engaging, tailored content) and taps into the growing trend of mobile-first, visually engaging experiences. India has over 650 million smartphone users and they are consuming more videos than ever before, research indicates.

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How Does Watch and Shop Work?

Customers can access Watch and Shop through a dedicated storefront on Amazon.in or discover interactive videos integrated across the site. Each video showcases curated products, allowing users to dive deeper into product details while enjoying visually compelling content. With a single tap, customers can add featured products to their cart or purchase them directly, all without leaving the video interface. This frictionless experience eliminates unnecessary clicks and pauses, and combines shopping with entertainment for customers. Presently, customers can use Watch and Shop to purchase products from brands such as Sleepyhead, SkinQ, r3set and Oh Cha.

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Key Features of Watch and Shop:

1. Interactive shopping videos: Make purchases directly within engaging video content.
2. Exclusive launches: Gain early access to innovative and trending products.
3. Influencer showcases: Several videos are curated by popular influencers for added authenticity and real-world insights.
4. Limited-time offers: Exclusive promotions that give customers deals and offers.
5. Personalised recommendations: Explore AI-powered content that tailored to individual preferences.

Watch and Shop brings together convenience, personalisation, and authenticity, redefining how customers shop online. It represents a significant step towards a more immersive and interactive shopping experience. Start your Watch and Shop journey here.

Also read: How you can use images to shop faster on Amazon.in with Amazon Lens