This Holi is all about being grateful for #KhushiyanDelivered

Making her mother’s dream come true, Ruchi Arora started Fab Nation amidst the nationwide lockdown of 2020. Through Amazon Saheli, she was able to get various woman artisans on board to create a brand identity that screamed women empowerment. By offering high-quality handmade clothing pieces and essential accessories, she was able to cater to the Make-In-India demand of the nation that helped her scale up her brand on the platform.

You can indulge in a much-needed online shopping spree by switching to this authentic Indian brand during the Amazon Holi sale.

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Pictures can tell a thousand lies about the reality of things, and that is the true scenario of some of the popular rivers in India. Every year, over 8 million tonnes of flowers collected from temples are dumped into rivers and water bodies in India. Drawing his idea from a personal mission to clean up these water bodies, Ankit Agarwal established Phool Luxury Incense, where every product is made from upcycled flowers. Phool upcycles temple flowers into therapeutic incense, vermicompost, and Gulaal. Says Ankit, "With @amazonlaunchpadin, we have been able to reach a larger audience that is keen to give our story a chance. We believe our unique “made-in-India” concept has the power to become a global success story with the help of Amazon! This Holi, we hope to share our story of change with audiences worldwide through Amazon, for helping impact the lives of “100+ flowercyclers” who are working with us.

Help Ankit reach international standards by purchasing his environmentally friendly incenses from the Amazon.in Holi store!

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Having a ‘safe’ Holi is more than wishing the people around you. Acting on this idea, Vikas Chadha has been able to provide organic colors through his company Sattvic Farms. So far, the company has made several deliveries and garnered the appreciation of many Indian customers. Sattvic Farms offer skin-friendly colors that had also enabled a new mother to celebrate the festival with her newborn!

If you are playing with colors this year, make an organic purchase from one of the best sellers on Amazon.in Sattvic Farms will surely fill your life with safe colors and happy smiles.

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Make snacking healthy and delicious on Holi with Omay Foods. The founder, Vijay Katta, established the company to make snacks available through every festivity. With the help of Amazon Launchpad, Vijay was able to observe a 200% surge in orders that helped him turn his dreams into a reality. Some of their popular varieties include roasted seeds, oats and moong, potato flakes, and even berries!

Get your dose of ‘chakhna’ from Omay Foods -- available now at the Amazon Holi sale.

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Rachit’s company Vaibhav Industries utilizes the traditional art of block printing to create exquisite clothing pieces with intricate patterns. While this conventional method of creating textiles is rarely followed by any company in the industry, this did not stop Rachit’s vision in reviving the art and making customers appreciate its beauty. Despite the global pandemic of 2020, Amazon Kaarigar was able to help him facilitate his business which received a surge shortly after the lockdown was lifted.

You can purchase some beautiful cotton and rayon Kurti sets from Vaibhav Industries at the Amazon.in Holi store and help Rachit ignite his will to retain these traditional techniques amidst the rather modern state of affairs in the country.

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