India's cultural tapestry is as rich and diverse as its landscapes, and this extends to regional New Year celebrations across the country. Typically celebrated in April, these festivals have different names in different regions: Ugadi (Karnataka, Andhra Pradesh and Telangana), Vishu (Kerala), Puthandu (Tamil Nadu), Poila Baisakh (West Bengal, Assam, and Tripura) and Gudi Padwa (Maharashtra).

Amazon Fresh’s Super Value Days, from April 1-7, offers deals and cashbacks on a wide selection of products, from groceries to daily essentials. Here’s everything you need to know about the monthly event.

A shopping season of new beginnings

Embrace the festive spirit and celebrate new beginnings with Amazon.in’s Ugadi/Gudi Padwa/Vishu/Puthandu/Poila Baisakh/Gudi Padwa shopping store with offers across a wide selection of regional delights and essentials. The specially curated storefront brings incredible deals on top brands such as Philips, OnePlus, Samsung, BIBA, and many more.

Amazon.in—your one-stop destination for the largest selection

Amazon.in is #IndiaKiApniDukaan—a part of India’s social fabric. We are obsessed with customers and laser-focused on providing the best online shopping experience with the largest selection of products at great value and convenience. Amazon.in has spent 10+ years innovating for Indian customers, empowering lakhs of Indian businesses to sell crores of products online, and delivering to every serviceable pin code across the country. Our objective is to reach every Indian wherever they may be and become a part of their day-to-day lives and celebrations. Each region in India has its own unique way of welcoming a fresh start, and Amazon is your one-stop destination to celebrate regional New Year festivities in style. Read on.

These Amazon finds will give your home an upgrade and add a touch of style to any room.

1. PujaNPujari brass pooja kalash

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Bring auspicious energy to your puja room with this beautiful, handcrafted brass Kalash. It features a Trishul (trident) symbolising Lord Shiva and is crafted for easy cleaning. Made of pure brass, this Kalash is also an ideal gift for any occasion.
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2. Lal Sweets signature Mysore Pak

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Indulge in the rich, authentic taste of Lal Sweets Mysore Pak. Made with pure desi ghee for a melt-in-your-mouth experience, Lal Sweets’ ingredients (including Sulphur-free sugar) ensure sweetness that is natural.
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3. BIBA women's cotton salwar kurta dupatta

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Elevate your ethnic wardrobe with this light yellow kurta set from BIBA. Crafted from premium-quality fabric, it offers both comfort and style. The set includes a beautifully designed kurti with intricate embroidery and a matching dupatta, perfect for any festive or special occasion.
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4. Finner plastic multipurpose storage container

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Keep your kitchen condiments fresh and organised with this 4-section box. Made from 100% food-grade, BPA-free material, it features a unique dual-colour woven design and comes in assorted colours. The four removable cups are easy to hold and clean, while the airtight lid ensuring mess-free storage.
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5. Panchatantra storybooks in Kannada

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Spark children's creativity and knowledge with this 50-story collection of classic Kannada tales. Each 16-page story features beautiful illustrations and captivating narratives, designed to engage young minds and nurture their imaginations.
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6. OnePlus 12R smartphone

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Experience smoothness with the Snapdragon 8 Gen 2 processor that packs in 16GB of RAM. Immerse yourself in super-bright 1.5K display with intelligent eye care. Capture breathtaking photos with the advanced camera system, and power through your day with the long-lasting 5500 mAh battery.
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7. Philips hair straightener brush

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Achieve salon-like straight hair in just 5 minutes with the Philips hair straightener brush. This brush features Keratin-infused ceramic bristles that glide effortlessly through your hair, leaving it smooth, shiny, and frizz-free.
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8. Aashirvaad Svasti pure cow ghee

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Unlock rich flavour and aroma in your dishes with Aashirvaad Svasti pure cow ghee. This ghee, made in the traditional slow cooking process for 3.5 hours, has a delightful golden texture.
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Craving a snack? Discover the best of what India has to offer, from crunchy chips to sweet treats, in this ultimate list.

9. pTron Zenbuds active noise cancellation earbuds

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

These wireless earbuds feature active noise cancellation to block out distractions, while the long 60-hour playtime keeps the music going. Built-in microphones with noise cancellation ensures crystal-clear calls and a range of touch controls lets you manage music, calls, and gaming modes with ease.
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10. Samsung 43-inch crystal iSmart 4K Smart LED TV
Immerse in stunning visuals with Crystal 4K technology that delivers vibrant colours and sharp details. With a sleek design and multiple connectivity options, this TV is perfect for any modern living space.
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11. Ugaoo Golden Hahnii Snake plant with self-watering pot

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

Breathe easy with this low-maintenance air-purifying plant from Ugaoo. Perfect for brightening corners and corridors, this natural beauty only needs watering once a week. At 6-12 inches, this plant adds a touch of freshness to your living space.

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12. Storio dancing cactus talking toy
This dancing cactus plush toy mimics your voice. It sings and dances too, creating a fun atmosphere perfect for parties. Made with soft, safe materials, this adorable toy is a great gift for kids of all ages.
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13. ECOVACS DEEBOT 2-in-1 robotic vacuum cleaner

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

The ECOVACS DEEBOT N10 is a powerful robot vacuum cleaner that can tackle anything from hard floors to carpets. This 2-in-1 device vacuums and mops simultaneously, leaving your floors spotless.
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14. Hoovu Fresh assorted roses (250gm, loose)

Gudi Padwa to Ugadi: usher in the regional New Year with top deals on Amazon.in

An essential for auspicious events and festive decorations, these handpicked, freshly-cut roses come in a vibrant mix of colours. It has been sourced from responsible growers and carefully packaged for optimal freshness.
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Tired of searching for the perfect gift for your loved ones? Give them the freedom of choice with an Amazon Pay gift card this festive season.

You can also spread joy with Amazon Pay eGift Cards and give your loved ones the choice to buy a perfect gift.