Amazon Business completes five years of empowering Indian MSMEs this September and helping them run their businesses more efficiently. To commemorate the same, Amazon Business has launched Small Business Week, a week-long celebration between September 12 and 18, featuring great offers across several product categories including IT products, office supplies & furnishing, maintenance, repair and operations products and safety equipment.
For Amazon, Amazon Business in India is the second largest B2B marketplace after the US. It has seen a 35% increase in monthly active users, resulting in 87% increase in orders and 111% increase in sales. Tier 2 and tier 3 cities also played a significant role to this growth, with 30% buying customers and 25% orders coming from smaller cities. "We are humbled by the overwhelming support we have received from our customers and MSME selling partners in the past five years of our operations in India," said Suchit Subhas, Director, Amazon Business.
We will continue to innovate on behalf of business customers and introduce solutions to empower them and run their businesses more effectively. We look forward to celebrating our fifth anniversary in India with our customers and seller partners through specially curated deals and offers across wide selection of products from top brands across categories.
Mission Transformation
Amazon Business started off in India with the mission to transform the way businesses buy and sell. Amazon Business has since worked to empower MSME customers by helping them bring efficiencies and drive down costs in their business purchases. Over these years, Amazon Business has consolidated more than 15 crore products across 6.5 lakh sellers in an attempt to create a one-stop destination for all business buying needs. Amazon Business’ wide selection, transparent and competitive pricing, pan-India delivery and safe buying guarantee allow MSMEs to save time and costs while buying.
Tangible cost savings and productivity improvements
A spokesperson for Interface Digital Solutions, a Mumbai-based company providing communication, security and automation solutions, said: “Since the time Amazon Business was introduced to me, it saves 25-30% of our time to search for the best technology product at a best price.” Magic Crate, a startup in Bengaluru that offers activity-based learning for children, believes that Amazon Business has very detailed product specifications allowing the Bengaluru-based company to buy without needing a specialised IT procurement function. “Amazon Business has helped us drive up our productivity by 30-40%,” the Magic Crate spokesperson said.
Building efficiencies
In the last five years in India, Amazon Business has consistently worked to build capabilities to make business buying more efficient. This includes multi-user accounts to allow businesses to replicate their procurement hierarchy on Amazon, allowing for creation of custom Approval workflows to prevent rogue spends and enabling business payment methods such as NEFT/RTGS. Amazon Business provides business customers the ability to request for quotes to allow them to save on bulk purchases. It also provides customers with a Spend Analyzer tool to derive insights on potential purchasing efficiencies. To further enable convenient access to business features on-the-go,
Top offers and deals from participating sellers
- Up to 30% off on laptops, printers and ink
- Up to 55% off on televisions
- Up to 70% off on Kitchen & Office Furnishing
- Up to 50% off Work from Home essentials
- Gifting items starting from Rs 199
Check out all the offers on Small Business Week here.
Businesses can also avail up to 10% cashback (maximum cashback of Rs 1,500 on orders above Rs 5,000, save up to 28% more with GST input tax credit and business discounts as part of the anniversary special offer.
