For direct-to-consumer brands and small businesses, it can be challenging to stand out online as large, established brands tend to enjoy strong customer recall. How then does a vegan snack brand reach the sustainability-conscious consumer? What tweaks should a young fashion label make to reach out to size-conscious Indian shoppers more accurately? Amazon Launchpad— a unique global program that empowers emerging brands to reach new customers and scale up—has earned the reputation of a trusted partner for MSMEs in a crowded and competitive market.
Amazon is celebrating the 8th anniversary of Amazon Launchpad by launching its first-ever Innovation Days on December 21 and 22.
What is Amazon Innovation Days?
Innovation Days is a two-day event focused on startups and SMBs whose products creatively solve everyday customer problems. It will be organized quarterly to highlight differentiated startups that are part of the Amazon Launchpad program, offering customers a curated shopping experience.
What is Amazon Launchpad?
Since its inception, Amazon Launchpad has been a game-changer for startups and SMBs. It gives them a robust platform to reach millions of customers while offering the tools and insights needed to scale their businesses. Through access to marketing, logistical support, and customer engagement, Launchpad continues to break barriers for new-age brands, helping them thrive in a competitive marketplace.
Currently, the program showcases over 200,000 unique products offered by 500+ emerging brands across 30 different categories, providing visibility, mentorship, and growth opportunities.
Discover brands such as Mahina, Dream of Glory, Skift, Petsnug, Dancing Cow, Estuary, Promunch, Numour, The Indi Mum, Neodocs, EmberCookware, and Light Up at the upcoming Amazon Launchpad Innovation Days and support these fledging Made in India brands.
Mahina
Women-designed period underwear for comfort and protection
Mahina is redefining menstrual care with its innovative and sustainable period underwear. Designed and engineered by women, Mahina combines empathy, style, and advanced technology to address the real concerns of women during their menstrual cycles. Crafted from soft, breathable fabrics, Mahina’s products ensure comfort and leak-proof protection for up to 12 hours. Its eco-conscious, reusable design promotes sustainability and empowers women to embrace their periods confidently.
Dream of Glory
Fashion for literally every body
Dream of Glory Inc. along with its brands Zuperb and Zuperb Lingerie, is redefining fashion by combining style, functionality, and inclusivity. With innovation at the core, every product is thoughtfully designed to cater to diverse lifestyles, occasions, and body types.
From breathable cotton for tunics to luxurious corduroy for blazers and weatherproof nylon blends for winter essentials, Dream of Glory offers fabrics tailored for every season. Advanced features such as moisture-wicking technology, temperature regulation, and seamless lingerie designs ensure unmatched comfort and performance. The brand offers sizes ranging from XS to 9XL, ensuring a perfect fit for everyone.
Shop Dream of Glory Inc. products
Skift
Vegan, cruelty-free and paraben-free skincare Skift brings a fresh approach to skincare by offering products that combine advanced formulations, functionality, and simplicity. Designed to address everyday skin concerns, Skift’s range focuses on delivering effective solutions that are easy to integrate into any routine. With an emphasis on quality and eco-certified ingredients, the products are also vegan, cruelty-free, SLS-free, paraben-free and pH balanced.
Petsnugs
Pet care with style and innovation
Founded in 2020, Petsnugs’ mission is to offer premium, functional, and stylish products that elevate the pet-parenting experience. Starting in Ludhiana with a focus on pet apparel, the startup now provides everything from signature knitwear and raincoats crafted with precision to grooming essentials such as shampoos and perfumes.
With innovations like NFC tags for pet safety, Petsnugs products help pets look, feel, and live their best. Petsnugs is also exploring global markets while staying true to its vision to strengthen the bond between pets and their families through products that bring joy, comfort, and convenience.
Dancing Cow
Elevating everyday nutrition with wholesome goodness
Dancing Cow is committed to bringing natural, nutritious, and innovative products to health-conscious consumers. Their Oatish Oat Milk makes for a healthier substitute for traditional dairy milk. The vegan milk is smooth, creamy and packed with multivitamins, making it a nutritional powerhouse. The plant-based milk is made using millets, mung beans and peas and can be used as a dairy substitute in shakes, for baking, and even for coffee.
The Dancing Cow products stand out for their commitment to natural ingredients, minimal processing, zero added sugar, and superior taste. Every product is thoughtfully designed to make healthy eating easy, accessible, and enjoyable.
Estuary
Premium blending waters to honour tradition
Rooted in Scottish heritage, Estuary offers premium Whisky blending waters designed to elevate your drinking experience. Officially recommended by the Scottish Whisky Awards Association, Estuary complements whisky, single malt, vodka, and gin, unlocking hidden notes and enhancing the true character of your spirits. Estuary is the ideal companion for connoisseurs seeking authenticity and refinement in every sip.
Promunch
Guilt-free, protein-packed snacking
Promunch is on a mission to transform snacking with vegan, gluten-free, and protein-enriched treats that nourish the body without compromising on taste. Made from high-quality, non-GMO soybean, each snack packs a powerful 48% plant-based protein - over four times the protein of an egg!
Perfect for those seeking a healthy lifestyle or a delicious cocktail pairing, Promunch delivers guilt-free indulgence that’s both satisfying and wholesome.
Numour
Upleveling skin care with anti-ageing solutions and devices
Numour specialises in premium skincare products that prioritise nourishment, care, and results. The cutting-edge skincare solutions are designed to rejuvenate, cleanse, and enhance your skin’s health. With products ranging from a rechargeable facial cleansing brush, a sonic facial cleanser, an anti-ageing device, an ultrasonic anti-ageing skin tightening device and an ultrasonic exfoliating and brightening tool, Numour's range is dermatologist-tested and caters to diverse skincare needs.
The Indi Mums
Babycare inspired by Indian herbs
The Indi Mums is a conscious Indian baby care brand offering natural, chemical-free products for babies and kids aged 0-5 years. The brand’s unique approach harnesses the power of Indian herbs, particularly Soapnut (Reetha), a fruit rich in natural saponin, which acts as a gentle, organic cleanser.
Founded by a mother of two, The Indi Mums was born from a desire to create safer alternatives for little ones by rediscovering the benefits of traditional Indian herbs and making them convenient for modern parents.
NeoDocs
Instant smartphone-based tests that track 20+ biomarkers
Neodocs, an Omidyar and Google-backed health-tech startup founded by IIT Bombay alumni, is transforming diagnostics with instant, smartphone-based tests. By leveraging custom test cards and advanced smartphone algorithms, Neodocs delivers results in 30 seconds, tracking over 20+ biomarkers, like Hemoglobin, ACR, Glucose, and more.
Neodocs eliminates delays and high costs associated with traditional labs, enabling early disease detection and prevention. It has partnered with governments in Maharashtra, Rajasthan, and Karnataka to screen thousands, identifying high-risk cases of diabetes, kidney disease, and maternal mortality.
Ember Cookware
Non-toxic, stylish and sustainable cookware
Ember says it is India’s first 100% non-toxic, non-stick cookware brand, offering a premium range of frying pans, kadhais, Dutch ovens, and more. Designed in California and crafted in Italy, Ember features its innovative Arcilla™ ceramic coating that is toxin-free. Its non-stick technology is made from natural ingredients such as clay and water.
Combining health, sustainability, and modern design, Ember cookware ensures clean, chemical-free cooking while elevating kitchen aesthetics. Made with eco-friendly, food-grade recycled aluminum, Ember promotes mindful living, making it the perfect choice for health-conscious and design-savvy Indian households.
Light Up
Affordable skincare with real results
Light Up Beauty is a young Indian skincare startup delivering affordable formulations that promote natural radiance. It is the first Indian brand to introduce 50X brightening with the Gold Standard of Vitamin C, which penetrates the skin’s deepest layers 3X faster. The brand also pioneered Blue Tea-powered skincare, boosting hydration by 70% in just 60 minutes.
Its Gold Vitamin C range and Blue Tea skincare gained immense popularity, leading to the launch of Butterfly Pea Flower Tea for weight loss and skin radiance. Recently, the brand introduced Daydream, India’s first 75% rice water cream for oily, acne-prone, and sensitive skin.
