Small businesses are prepping for Prime Day with a slew of new launches

Prime Day 2024 is on July 20 and 21! Get the latest on all of the great deals available now.

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Small and medium businesses are the backbone of the Indian economy. Amazon.in has made a commitment to digitally empower 10 million small and medium businesses by 2025 and several India-first initiatives launched over the last decade reflect the company’s commitment. Shopping events such as Prime Day play an important role in helping customers discover and support unique products from small businesses. All eyes are now on Prime Day 2023 (15^th – 16^th July).

This year, small and medium business are launching over 2,000 products on Prime Day. Several of them—Zlade, Softspun, Kats Shoes, Funk for Hire and Never Lose, besides others—are showcasing their recently launched new products for the first time this Prime Day. If you haven't already, be sure to join Prime to participate in Prime Day.

Summer Splash III Hair Removal Razor for Women
Zlade comes with a handle made out of recycled plastic and a broad lubrication strip on top that’s infused with aloe vera. This razor, which comes with 4 cartridges, is perfect for women on the go.

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Microfiber Baby Face & Bath Towel 
A premium kids’ towel that is soft and ultra-absorbent, this face & body towel is made especially for newborn babies. The quick-drying feature of the cloth allows you to use it outdoors as well as for daily use.

LED Light Shoes for Kids
Gift your little one these fun and comfortable shoes with LED lights. The flexible and non-skid soles make them perfect for active 2-5-year-old kids.

Printed Mobile Sling Bag
Fun and functional, this printed leatherette sling bag is for those who love to keep it stylish yet practical. With a spacious interior, the bag holds your mobile phone, all your cards and cash, as you move around freely.

Quick Dry Men’s Shorts
Perfect for indoor and outdoor activities, these men’s shorts with zipper pockets are ultra-lightweight. The adjustable drawstring ensures the shorts sit comfortably on your waist.

Americano Black Coffee Liquid Brew
This is an ideal smooth yet strong brew for black coffee enthusiasts. It is easy to make as it requires you to just add hot water and has no added preservatives or additives.

Super Chocolate Muesli Nuts & Cookies
This guilt-free breakfast cereal is high in protein and fiber despite being vegan. Start your mornings with this delicious and healthy superfood which is a good source of vitamins and minerals.

Foldable Magnetic Chess Board
This folding magnetic chessboard is made using Himalayan Rosewood and is perfect for all age groups. Aesthetic and convenient, its strong build makes this a gift to cherish.